Every project below is written the way a business case is written. What existed, what wasn’t working, what we saw differently, what we did about it, and what happened. Client names are withheld under confidentiality agreements, so the numbers are here and the logos are not.
6,000+
Copies sold in one day
The challenge wasn’t publishing a book. It was creating enough attention, positioning and coordinated momentum to make people act at the same time.
6X
Local event registrations
A nonprofit event had already proven demand with roughly 500 registrations. The opportunity was bigger than the event was built for.
100,000+
Units sold
Some firms arrive after the product exists. We were involved a long way before that.
20,000
Registered active users, in 60 days
Launching another social application into a crowded market is easy. Giving people a reason to join is harder. Giving them a reason to stay is harder still.
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